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Samsung Galaxy S 4 Will Launch in February 2012 at MWC

Samsung plan to unveil the latest in its Galaxy line, S 4 at the Mobile World Congress (MWC) in February 2012, company officials and its local part suppliers told The Korea Times on Sunday.

The article states that this is part of Samsung’s annual cycle, but it is interesting to note that the anticipated launch date for the Galaxy S4 is just nine months after the Galaxy S3 debuted. If correct (and it is still too early to be sure), that time-frame is significant. Apple traditionally launches its devices later in the year, so Samsung’s move to bring its phones to market earlier hints that it wants its newest models to hit the market in the middle of Apple’s launch cycle, to maximise sales opportunities and avoid direct rivalry.

This seems just a little bit soon to me, given that the S3 only launched in May.


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